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Monday, 30 December 2013

10 Killer Ways To Multiply Your Sales


1. When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you"
email and include an advertisement for other products
you sell. You could follow-up every few months.




2. You could upsell to your customers. When they're
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.



3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.



5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.

6. You could cross promote your product with other
businesses' products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.

7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.

8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.

10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.

See Video



Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :



Saturday, 28 December 2013

Understanding the Difference between Marketing & Promotion : Home Business Tips



Are you an online marketer? Or do you simply promote affiliate
programs? Marketing is truly the most misunderstood word in use
today on the Internet. Let me see if I can clarify this issue
just a bit.

Marketing is actually the process of Product, Place, Price and Promotion.






PRODUCT

No business can exist without a product or service to sell.

In a nutshell, entrepreneurs are the people who believe in a
product, service or idea, so much that they are willing to
invest their lives into the development of their dream.

Historically, every major corporation in the world was started
by an entrepreneur with a dream and the drive to make it a
reality.

However, there comes a time in the life of every corporation
when those who fear the gambling nature of their founder, squash
the entrepreneurial drive that made the company a viable concern
in the first place. The entrepreneur will either submit to the
careful nature of the stockholders, or he will be forced to
leave the company he created.

The only entrepreneurs who withstand the pressure to move more
carefully are those who have maintained majority control over
their companies.

PLACE

In the offline world, place is defined by location. On the
Internet, place is defined by domain name and the web hosting
service chosen.

Both online and offline, place can make or break a company
without respect to the quality and value of the product, service
or idea.



PRICE

Selecting a price is determined first on a basis of whether the
company wants to be seen as a discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart is the lead discounter in the marketplace. Staples on
the other hand is the specialist in office supplies.

Both sell a significant number of office supplies despite the
fact that the lowest price can usually be found at Wal-Mart. As
a value dealer, Staples can afford to charge more for their
products than Wal-Mart.

So the question for you is whether you want to position your
company as a discount or value company.

Testing has shown that products and services can be sold at any
number of prices and still reach a significant number of people.

The challenge of selecting the best price for your product or
service will require a certain amount of testing.






UNDERSTANDING THE PRICING EQUATION

Let's assume we are selling a product. Let us also assume that
we know that the product can be sold for $10 or $50. Let us also
assume that if the price dips below $10 or rises above $50, then
the product sales fall off significantly.

Our challenge is to determine the best rate at which to sell our product.





Testing has shown us that we can sell 1000 items a week at $10.
Testing has also shown that we can sell 500 items per week at
$50. And testing has shown that we can sell 650 items per week
at $45.

At $10, our projected weekly earnings are $10,000. When we sell
the product at $50, we know that we can earn $25,000 per week.
Most importantly, we know that we can earn $29,250 when our
product is priced at $45.




With the imaginary testing we have done on our imaginary
product, we can easily see that selling our product at $45 per
item will earn us more money over the long haul.

Thus, when we make the decision for a national rollout of our
product, then we will price our product at $45.

Of course, this is a very simplistic analysis of the point I am
trying to make. Though simple, I believe this analogy will help
you understand the methods of developing a product's prices.

PROMOTION

Promotion, on the other hand, is the process of notifying the
consumers for your product or service of your availability to
serve them.

Methods of promotion vary distinctly and should be arranged to
meet very specific goals.

As with product, place and price, promotion should not be left
to chance. You should test every ad, every media, and every
price point to determine the best bang for your promotional
dollars.

HEADS UP!

If you are an online promoter or marketer, please factor in the
most important element concerning the cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and figure in your
time into the cost of your promotional accounting.

I say this because too many online promoters lose sight of this
concept and spend 20 hours to generate one sale while using free
advertising. Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your time for one sale that might only net you a gross sale of  $ 50 !




ARE YOU TRULY A MARKETER OR ARE YOU JUST A PROMOTER?

Most people who run a business on the Internet call themselves
marketers. Yet, most of these same people are really just
promoters wrapped in the label of a marketer.

True marketers do not promote without a lot of advance work.
They spend time planning, testing and measuring their actions
and results to get the most out of every dollar spent and earned.

Entrepreneurs finesse the art of marketing as they build their
company into a major enterprise.

If you are a promoter who does not keep an eye on the total
marketing equation, then you are bound to fail.

If you do call yourself a marketer, then do what a professional
marketer does. Make sure that every dollar spent is spent well.
Make sure that every dollar earned is put to good use. Market
well so that when the people of the next generation look at your
life, they will see a fine example of a successful entrepreneur
that they will strive to emulate.


Promotion of a Company,




Thanks,

Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :

Friday, 27 December 2013

Bankers are Biggest Mis-Sellers





Bankers are undoubtedly biggest mis-sellers across world. Various scams made by 

Bank managers show that in mis-selling even sky is not the limit.





Bankers are ‘BHAYANKAR’ Mis-Sellers

1.The top level management of Banks etc. takes huge targets from Insurance 

Companies, Mutual Funds etc. Then employees of the organization are put under severe pressure to meet the targets.


2.Since, the employee carry a SO CALLED BRAND name, they just make Investors fool by making any false commitment.


3.Since the employees get the remuneration and incentives from the 
Management and any good performance would mean their increment or bonuses, they hardly care for investor.

4.The attitude for the Banker is too short term and hence they don’t feel scared cheating the investors. In fact, we have not seen many banker carrying the same mobile numbers for more than a year.



The Most Common Mistakes Made by Aspiring Enterpreneurs





Here are some common mistakes that enterpreneurs encounter , and what to learn form them :

1. Asking Wrong Questions to Wrong People.

Just asking your family and freinds about your idea, doesnt provides you with the right choice of the business. Usually they say Yes. Its difficult to say No when you do not commit to buy a product. Your Family and Friends will always support you in your business. But its important to know the weaknessess of your idea and the loop holes to it.

2. Staying in your comfort zone. 

Its important to get oustside of your comfort zone. Hanging in the same circle , Sharing with the people you know is not cool for your business. Get outside of it. Doing things you dont feel uncomfortable with is doing something wrong with your business. So start moving out , hanging out with Strangers , forming new grpous and socialize yourself to get out of your comfort zone.



3. Fear of Sharing Ideas. 

If you have amazing idea but fear to share from others as they may Steal your Idea , this is worng.Putting your idea into existence  takes lot of money , passion and time. And Just telling your idea just doesnt provide anyone with all that drive to go ahead and commence that.
But one thing I wolud like to say is dont go and share your idea to a Venture Capitalist , until and unless you want money from them and legally sign it on paper.





4. Miscalculating Expenses

There is a common misconception that the business expenses will be too low , may be 200$ . But I would say Noooo to it !!!! 

You may incur expenses like its incorporation , insurance cost, Book Keeping , Assistant salary and many more which are unavoidable. So keep a track of correct  expenses and never misguide yourself.






The barriers will always be there , but if you can learn how to move around them , you will be on a path to self-improvement and closer to your dream.






Thanks,

Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :

Best Communication Skills


1 Communication Skills
2 What is Communication:





3 Types of Communication
4 Some weak words……..




5 Factors of Tone and Rhythm convey different emotions
6 Written Communication-The Power of the Seven Cs
7 Types of Non Verbal Messages









English Communication Skill
Basic Communication Skills
Best Communication Skills
Effective Communication Skills
Importance of Communication Skills
Communication Skills Tips
Communication Skills Development

Click here

www.aerosoftseo.com/BestComuicationSkills 



Tuesday, 24 December 2013

A POUND OF BUTTER : Motivational Story



There was a farmer who sold a pound of butter to the baker. One day the baker decided to weigh the butter to see if he was getting a pound and he found that he was not. This angered him and he took the farmer to court. The judge asked the farmer if he was using any measure. The farmer replied, amour Honor, I am primitive. I don't have a proper measure, but I do have a scale." The judge asked, "Then how do you weigh the butter?" The farmer replied "Your Honor, long before the baker started buying butter from me, I have been buying a pound loaf of bread from him. Every day when the baker brings the bread, I put it on the scale and give him the same weight in butter. If anyone is to be blamed, it is the baker."


What is the moral of the story? We get back in life what we give to others. Whenever you take an action, ask yourself this question: Am I giving fair value for the wages or money I hope to make? Honesty and dishonesty become a habit. Some people practice dishonesty and can lie with a straight face. Others lie so much that they don't even know what the truth is anymore. But who are they deceiving? Themselves








Thanks,

Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :

Friday, 20 December 2013

Leaders Are the Inspirations


                                               Big Difference
  


The Boss drives his men, The Leader inspires them..

The Boss depends on authority, The Leader depends on goodwill..

The Boss evokes fear, The Leader radiates love..

The Boss says "I", The Leader says "We"..

The Boss shows who is wrong, The Leader shows what is wrong..

The Boss knows how it is done, The Leader knows how to do it..

The Boss demands respect, The Leader commands respect..



Thanks,

Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :