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Monday, 30 December 2013

10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the
customer. You could follow-up with a "thank you"
email and include an advertisement for other products
you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.

3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.

5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.

6. You could cross promote your product with other
businesses' products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.

7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.

8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.

10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.

See Video

Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :

Saturday, 28 December 2013

Understanding the Difference between Marketing & Promotion : Home Business Tips

Are you an online marketer? Or do you simply promote affiliate
programs? Marketing is truly the most misunderstood word in use
today on the Internet. Let me see if I can clarify this issue
just a bit.

Marketing is actually the process of Product, Place, Price and Promotion.


No business can exist without a product or service to sell.

In a nutshell, entrepreneurs are the people who believe in a
product, service or idea, so much that they are willing to
invest their lives into the development of their dream.

Historically, every major corporation in the world was started
by an entrepreneur with a dream and the drive to make it a

However, there comes a time in the life of every corporation
when those who fear the gambling nature of their founder, squash
the entrepreneurial drive that made the company a viable concern
in the first place. The entrepreneur will either submit to the
careful nature of the stockholders, or he will be forced to
leave the company he created.

The only entrepreneurs who withstand the pressure to move more
carefully are those who have maintained majority control over
their companies.


In the offline world, place is defined by location. On the
Internet, place is defined by domain name and the web hosting
service chosen.

Both online and offline, place can make or break a company
without respect to the quality and value of the product, service
or idea.


Selecting a price is determined first on a basis of whether the
company wants to be seen as a discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart is the lead discounter in the marketplace. Staples on
the other hand is the specialist in office supplies.

Both sell a significant number of office supplies despite the
fact that the lowest price can usually be found at Wal-Mart. As
a value dealer, Staples can afford to charge more for their
products than Wal-Mart.

So the question for you is whether you want to position your
company as a discount or value company.

Testing has shown that products and services can be sold at any
number of prices and still reach a significant number of people.

The challenge of selecting the best price for your product or
service will require a certain amount of testing.


Let's assume we are selling a product. Let us also assume that
we know that the product can be sold for $10 or $50. Let us also
assume that if the price dips below $10 or rises above $50, then
the product sales fall off significantly.

Our challenge is to determine the best rate at which to sell our product.

Testing has shown us that we can sell 1000 items a week at $10.
Testing has also shown that we can sell 500 items per week at
$50. And testing has shown that we can sell 650 items per week
at $45.

At $10, our projected weekly earnings are $10,000. When we sell
the product at $50, we know that we can earn $25,000 per week.
Most importantly, we know that we can earn $29,250 when our
product is priced at $45.

With the imaginary testing we have done on our imaginary
product, we can easily see that selling our product at $45 per
item will earn us more money over the long haul.

Thus, when we make the decision for a national rollout of our
product, then we will price our product at $45.

Of course, this is a very simplistic analysis of the point I am
trying to make. Though simple, I believe this analogy will help
you understand the methods of developing a product's prices.


Promotion, on the other hand, is the process of notifying the
consumers for your product or service of your availability to
serve them.

Methods of promotion vary distinctly and should be arranged to
meet very specific goals.

As with product, place and price, promotion should not be left
to chance. You should test every ad, every media, and every
price point to determine the best bang for your promotional


If you are an online promoter or marketer, please factor in the
most important element concerning the cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and figure in your
time into the cost of your promotional accounting.

I say this because too many online promoters lose sight of this
concept and spend 20 hours to generate one sale while using free
advertising. Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your time for one sale that might only net you a gross sale of  $ 50 !


Most people who run a business on the Internet call themselves
marketers. Yet, most of these same people are really just
promoters wrapped in the label of a marketer.

True marketers do not promote without a lot of advance work.
They spend time planning, testing and measuring their actions
and results to get the most out of every dollar spent and earned.

Entrepreneurs finesse the art of marketing as they build their
company into a major enterprise.

If you are a promoter who does not keep an eye on the total
marketing equation, then you are bound to fail.

If you do call yourself a marketer, then do what a professional
marketer does. Make sure that every dollar spent is spent well.
Make sure that every dollar earned is put to good use. Market
well so that when the people of the next generation look at your
life, they will see a fine example of a successful entrepreneur
that they will strive to emulate.

Promotion of a Company,


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :

Friday, 27 December 2013

Bankers are Biggest Mis-Sellers

Bankers are undoubtedly biggest mis-sellers across world. Various scams made by 

Bank managers show that in mis-selling even sky is not the limit.

Bankers are ‘BHAYANKAR’ Mis-Sellers

1.The top level management of Banks etc. takes huge targets from Insurance 

Companies, Mutual Funds etc. Then employees of the organization are put under severe pressure to meet the targets.

2.Since, the employee carry a SO CALLED BRAND name, they just make Investors fool by making any false commitment.

3.Since the employees get the remuneration and incentives from the 
Management and any good performance would mean their increment or bonuses, they hardly care for investor.

4.The attitude for the Banker is too short term and hence they don’t feel scared cheating the investors. In fact, we have not seen many banker carrying the same mobile numbers for more than a year.

The Most Common Mistakes Made by Aspiring Enterpreneurs

Here are some common mistakes that enterpreneurs encounter , and what to learn form them :

1. Asking Wrong Questions to Wrong People.

Just asking your family and freinds about your idea, doesnt provides you with the right choice of the business. Usually they say Yes. Its difficult to say No when you do not commit to buy a product. Your Family and Friends will always support you in your business. But its important to know the weaknessess of your idea and the loop holes to it.

2. Staying in your comfort zone. 

Its important to get oustside of your comfort zone. Hanging in the same circle , Sharing with the people you know is not cool for your business. Get outside of it. Doing things you dont feel uncomfortable with is doing something wrong with your business. So start moving out , hanging out with Strangers , forming new grpous and socialize yourself to get out of your comfort zone.

3. Fear of Sharing Ideas. 

If you have amazing idea but fear to share from others as they may Steal your Idea , this is worng.Putting your idea into existence  takes lot of money , passion and time. And Just telling your idea just doesnt provide anyone with all that drive to go ahead and commence that.
But one thing I wolud like to say is dont go and share your idea to a Venture Capitalist , until and unless you want money from them and legally sign it on paper.

4. Miscalculating Expenses

There is a common misconception that the business expenses will be too low , may be 200$ . But I would say Noooo to it !!!! 

You may incur expenses like its incorporation , insurance cost, Book Keeping , Assistant salary and many more which are unavoidable. So keep a track of correct  expenses and never misguide yourself.

The barriers will always be there , but if you can learn how to move around them , you will be on a path to self-improvement and closer to your dream.


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :

Best Communication Skills

1 Communication Skills
2 What is Communication:

3 Types of Communication
4 Some weak words……..

5 Factors of Tone and Rhythm convey different emotions
6 Written Communication-The Power of the Seven Cs
7 Types of Non Verbal Messages

English Communication Skill
Basic Communication Skills
Best Communication Skills
Effective Communication Skills
Importance of Communication Skills
Communication Skills Tips
Communication Skills Development

Click here 

Tuesday, 24 December 2013

A POUND OF BUTTER : Motivational Story

There was a farmer who sold a pound of butter to the baker. One day the baker decided to weigh the butter to see if he was getting a pound and he found that he was not. This angered him and he took the farmer to court. The judge asked the farmer if he was using any measure. The farmer replied, amour Honor, I am primitive. I don't have a proper measure, but I do have a scale." The judge asked, "Then how do you weigh the butter?" The farmer replied "Your Honor, long before the baker started buying butter from me, I have been buying a pound loaf of bread from him. Every day when the baker brings the bread, I put it on the scale and give him the same weight in butter. If anyone is to be blamed, it is the baker."

What is the moral of the story? We get back in life what we give to others. Whenever you take an action, ask yourself this question: Am I giving fair value for the wages or money I hope to make? Honesty and dishonesty become a habit. Some people practice dishonesty and can lie with a straight face. Others lie so much that they don't even know what the truth is anymore. But who are they deceiving? Themselves


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :

Friday, 20 December 2013

Leaders Are the Inspirations

                                               Big Difference

The Boss drives his men, The Leader inspires them..

The Boss depends on authority, The Leader depends on goodwill..

The Boss evokes fear, The Leader radiates love..

The Boss says "I", The Leader says "We"..

The Boss shows who is wrong, The Leader shows what is wrong..

The Boss knows how it is done, The Leader knows how to do it..

The Boss demands respect, The Leader commands respect..


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :


I want to share with you something that I came up with that I call "The six keys to success".

These keys will not unlock any opportunities of success without first having a strong and unfailing faith in God or that Being which is greater than you. 
Please don't go through life as your "own little god." 

I encourage you to memorize these six keys by using the word ADVICE to do so.

Bloom where you are planted. You have a choice to get back up after temporary set backs. Attitude is a small thing that makes a big difference!

If you don't know where you are going, any road will get you there. Write your short term goals down on paper. I have discovered and continue to discover that putting your dreams and goals down on paper lock in or focus your belief that they can be achieved--even if you have to take a course correction in achieving your goals. Success comes in cans, failure comes in can'ts.

Explore what is important to you. Maybe it is family, friends, your spirituality or working hard at any given task. I can assure you that your priorities will change as you grow older. Very important that you value yourself and treat yourself like the valuable gift from God that you are.

Birds of a feather flock together. This is to say that if you are hanging around winners or others with a "can do" mind-set, you'll likely adapt to this same kind of thinking. Remember--"SUCCESS LEAVES CLUES!

Feelings may change, commitments do not. "Success is getting up one more time than you fall." I have often wanted to give up, and then I must think to myself about what the consequences of giving up will be. Generally, this is more than enough of a motivation to make us stick to the task at hand even if we don't feel like it. When the task is achieved, Whow!--IT FEELS GREAT!

Be an encourager and comforter to friends that are feeling discouraged. I promise that you will not regret this as you will be encouraged by one, if not many, when you are feeling down. Encouragement and love are contagious qualities that can change the minds of the most stubborn and "hard-to-get-along-with" people you know. I have seen it happen over and over again.
Hang tough, press on, & NEVER, EVER, EVER, quit! 


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :

Thursday, 19 December 2013

Currency Futures

Currency futures are futures markets where the underlying commodity is a currency exchange rate, such as the Euro to US Dollar exchange rate, or the British Pound to US Dollar exchange rate. Currency futures are essentially the same as all other futures markets (index and commodity futures markets), and are traded in exactly the same way.

Futures based upon currencies are similar to the actual currency markets (often known as Forex), but there are some significant differences. For example, currency futures are traded via exchanges, such as the CME (Chicago Mercantile Exchange), but the currency markets are traded via currency brokers, and are therefore not as controlled as the currency futures. Some day traders prefer the currency markets, and some day traders prefer the currency futures. I recommend the currency futures as they do not suffer from some of the problems that currency markets suffer from, such as currency brokers trading against their clients, and non centralized pricing.

Settlement and Delivery

As currency futures are based upon the exchange rates of two currencies, they are settled in cash, in the underlying currency. For example, the EUR futures market is based upon the Euro to US Dollar exchange rate, and has the Euro as its underlying currency. When a EUR futures contract expires, the holder receives delivery of $125,000 worth of Euros in cash. Note that this only happens when the contract expires, and as day traders do not usually hold futures contracts until they expire, they should not be involved in the settlement, and will not receive delivery of the underlying currency.

Popular Currency Futures

Many of the most popular futures markets that are based upon currencies are offered by the CME (Chicago Mercantile Exchange), including the following :

EUR - The Euro to US Dollar currency future
GBP - The British Pound to US Dollar currency future
CHF - The Swiss Franc to US Dollar currency future
AUD - The Australian Dollar to US Dollar currency future
CAD - The Canadian Dollar to US Dollar currency future
RP - The Euro to British Pound currency future
RF - The Euro to Swiss Franc currency future
Market Profiles

Complete descriptions of many of the above currency futures, including the exchange rate that they are based upon, the futures contract specifications, and the market holidays, are available in their Market Profiles.


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :

See Video 

Learn Currency Trading,
Forex Currency Trading,
How to Do Currency Trading,
Currency Trading Basics,
Trading Basics,

Monday, 16 December 2013

Profitable Forex Trading Strategies

Profitable Trading LLC,
Profitable Trading,
Most Profitable Forex Trading Strategy,

In order to truly and consistently profit in the forex market it is crucial that you implement a forex trading strategy which will allow you to see the market for what it really is. The forex market is a meeting place where buyers and sellers come together to determine the exchange rate between two currencies. The determination process of this exchange rate is reflected via the movement of price on a forex price chart. The main goal of profitable forex trading strategies should be to provide you with a way to take advantage of and profit from this price movement.

Too often forex traders run into forex trading strategies that simply do not give them the tools they need to profit consistently off daily price movement. At first glance, many of these strategies seem like they might be effective, but as the trader goes further down the “rabbit-hole” of trying to figure out many of these strategies, they end up realizing they are just over-complicated and ineffective ploys for some professional internet marketer to make a quick buck. So what do we need to see in a forex trading strategy to determine whether or not it will be profitable?

The only real and honest answer to such a question is that the most accurate trading strategy in the world is only as good as the trader behind it. However, that being said, there is certainly a difference in the effectiveness and accuracy of various forex trading strategies. One of the common unifying factors behind all profitable forex trading strategies is that they are simple in design and implementation. If you find yourself getting a headache because you are unsure how to implement the particular strategy you are trying to learn, you have probably stumbled onto one of the many confusing and overly complicated forex trading strategies out there.

Successful forex traders understand that method or strategy is only a small part of what determines long-term consistent forex trading success. The larger part of becoming a successful forex trader consists of being disciplined in your risk on every trade and in not over trading. However, both of these factors are dependent upon having a profitable forex trading strategy that you are fully confident in and that you know will give you an edge in the market. Essentially, having a profitable forex trading strategy is a prerequisite to developing market discipline and confidence. If you are not using a method that you know can be profitable over-time, you will not be able to develop the confidence and discipline to follow it.

Profitable forex trading strategies can seem elusive, especially after investing time and / or money in any of the plethora of ineffective trading strategies on the internet. This is why it is best to do research on the particular forex trading strategy you are thinking about using before you invest your valuable time and / or money into learning it. Don’t settle for one of the many forex trading strategies out there that simply sounds good or that has a fancy looking website that makes big claims of instant trading success. Instead, check out all the options out there and find a simple forex trading strategy that has been used effectively by other traders for many years.


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :